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Cohort analysis is the process of breaking a data set into groups of similar data, often broken into a customer demographic.
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The goal of this maneuver is to attempt to discover hidden trends that would otherwise have been more difficult to see. Factor analysis entails taking a large data set and shrinking it to a smaller data set.Regression analysis entails analyzing the relationship between dependent variables to determine how a change in one may affect the change in another.
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This information can then be used to optimize processes to increase the overall efficiency of a business or system. Data analytics techniques can reveal trends and metrics that would otherwise be lost in the mass of information. Any type of information can be subjected to data analytics techniques to get insight that can be used to improve things.
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Data analytics is the science of analyzing raw data to make conclusions about that information.
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